The Switcheroo Journey

This success story was a home run for our entire marketing team & sales. SEs used it to overcome objections about competitor offerings. And Marketing built more content around customers switching from competitors.

Results

  • +30k views 90 days after launch

  • ~2000 MQLs

  • $100k influenced in sales

Talking Head

I love talking with clients about their businesses. There was no campaign for this group of assets, however, Sales harnessed the series when experiencing objections related to disparate tech stacks and investment vs price.

Takeaways

  • ~13k organic YouTube views since publishing Dec 2021.

Cinematic Spotlight

I love authentic emotional storytelling through film and marketing. I was tasked with collecting stories relating to young entrepreneurs in real estate using BoomTown products. It was a natural fit to use a cinematic storytelling method like high frame rate slow motion, and a warm color palette to tell her story with an intimate tone.

Nuts & Bolts Spotlight

My Creative Director contracted a local shop to interview, shoot and edit a series of spots with a local boutique real estate agency that uses BoomTown products. It helped spark my thirst for visual storytelling.

MORE WORK ~

MORE WORK ~

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