Passify is a fictional data breach company. My rationale behind the visual treatment was rooted in the data industry being cold and faceless. Therefore, seeing an opportunity to change the perception from faceless, to friendly. The stigma cyber security carries is one that is scary and full of spammy thieves, waiting for you to click that weird link your aunt email or messaged you. Its my belief this problem is where design can change alter human behaviors for the better, using visual communication to adjust consumer confidence in a tool, or technology solution. Passify’s friendly, and professional identity is the solution to that problem.