Project

As an Art Director for a market-leading real estate property tech solution, I led the hands-on work of a how-it-works refresh campaign. Putting into practice a new value proposition, refreshed iconography, verbal identity, and placement assets. My concept leaned into a metaphor for storytelling, using BoomTown (the right tool) to supercharge your results. My ongoing brand work and evolution with the creative team positioned BoomTown to be acquired by Inside Real Estate in late 2022.